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What lesson I learned today. | What made me struggle today. | What I wish I would have done differently. |
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Framework | Example | Your Content |
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**The BAB Framework |
Before**: Show the problem or issues
After: Show the complete opposite of the problem or issue
Bridge: Show what was the missing link that connected the before and after | I never wrote a blog post in my life.
Now my most popular blog post has 120k views.
Consistency turned my writing hobby into a viral success. | WRITE YOUR OWN STORY HERE | | **The PAS Framework
Problem**: Identify the pain point or issue.
Agitate: Highlight the emotional impact or consequences of the problem.
Solution: Present a clear resolution. **** | Struggling to focus while writing?
The distractions and lack of routine can destroy your productivity.
Use an app like Stay Focused to block websites that distract you. | WRITE YOUR OWN STORY HERE | | **Attention-Interest-Desire-Action (AIDA)
Attention**: Grab the audienceās focus.
Interest: Build intrigue or curiosity.
Desire: Highlight benefits to make the audience want it.
Action: Call them to take the next step. | Struggling to grow your email audience?
What if you could reach lots of people who love your ideas?
Substack helps you easily share your content and build a loyal audience.
Start your Substack newsletter today and build your audience! | WRITE YOUR OWN STORY HERE | | **Hook-Story-Offer
Hook**: Grab attention with a compelling opening.
Story: Share an engaging narrative to build connection.
Offer: Present your product, service, or solution as the answer. **** | Imagine growing your newsletter to 400 subscribers in just a few months.
Thatās exactly what happened when I started posting consistently every week, sharing value and connecting with readers.
You can learn exactly how I did it by subscribing to my newsletter. | WRITE YOUR OWN STORY HERE | | Milestone framework
Describe the achieved milestone.
Add lesson or takeaway. | I got my first paid subscriber today.
The money is nice, but what matters even more is knowing that my work is valuable enough for someone to pay for it. | WRITE YOUR OWN STORY HERE |
Notes:
Use shift+enter to create a new line in these tables.
These short stories can be expanded into long-form content.
These frameworks can be modified to fit your context, whether it's marketing, storytelling, or writing.